CAREER AND COLLEGE PREP
Marketing
Open the Door to a World of Opportunities
From social media to billboards, marketing is all around us. Learn how to apply and grow your creativity.
Which pathways are offered?
Marketing Communications—Students apply and grow their creativity in this pathway while learning to plan, coordinate, and implement marketing strategies, advertising promotion, and public relations activities.
Marketing Management—Students in this pathway explore marketing from the decision-maker’s perspective and learn about marketing strategies, consumer behavior, and brand management. They also gain a deep understanding of marketing functions, including product pricing, distribution, promotion, segmentation, research, and sales.
What types of jobs can my student learn about and prepare for?*
Some of the jobs include:
- Market research analyst
- Public relations manager
- Copywriter
- Promotions specialist
- Trade show representative
*Some of these jobs require additional education and certifications once a student graduates from high school.
What could my future look like in this career field?**
**Data is from Lightcast and is updated frequently.
Which industry-recognized, in-demand certifications and exams can my student prepare for?
- Microburst
Test drive a business and marketing course!
